After 19 successful years in fashion as the owner of Distractions, a luxury designer boutique in Aspen, I chose to leave retail this past Fall.  The wonderful arrival of grandchildren, combined with the surprising election results, caused me to refocus.

It’s time to give back, to speak up, to speak out.  

beCausegoods.com is an online marketplace featuring Cause-based shopping.  All net proceeds will be donated to Causes furthering essential human rights.  Products include my own beCausegoods line of T's and sweats for the entire family,  and exclusive collaborations with featured designers and artists.  

There are so many important Causes right now, and I hope this will be a forum to share our concerns, raise awareness, and support essential Causes.


beCause my grandparents were part of the “huddled masses yearning to be free” who were lucky enough to get out and get here.  beCause my children, my grandchildren, deserve to live in a world filled with hope.  beCause we all deserve to live in a land where our basic human rights are honored, are respected.  

beCause we can, beCause we must.

Heidi Semrau, beCausegoods.com

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